International exchanges and foreign projection have become an essential need for those cities that want to have a place on the global agenda and take advantage of all the opportunities. Viladecans has been present in the field of European projects and international networks for more than 30 years, but as a result of its entrepreneurial nature, it wants to go a step further, and expand its projection by involving not only the City Council in this task but also people who love their city.
This is how the “Viladecans AmVassadors Program” was born.
Viladecans around the world
The mission of the program is both to promote the city abroad and to attract opportunities to the municipality with the help of people who have a personal and/or professional bond but, above all, an emotional link.
It is about prescribing Viladecans in the world, projecting "the Viladecans brand" and increasing visibility, especially in the current strategic axes where it seeks to position itself: educational innovation, business vocation, energy transition and healthy lifestyle.
WHO ARE THE AMBASSADORS AND AMBASSADORS?
The ambassadors are people who love Viladecans and, as they love it, they want it to progress and when they talk about it, they do so with pride. These are people who provide a credible witness to the non-conformist character of its inhabitants who, through the prescription of Viladecans in their daily activity and their personal and professional contacts, contribute to opening paths.
The ambassadors have been born, live, work or have a personal link with the city and, even so, as an essential requirement, thanks to their contacts, they have the capacity for international influence.
HOW DOES THE PROGRAM WORK?
The initiative is launched by creating a group of 23 ambassadors who, voluntarily, have become prescribers in the defined strategic areas. This is not a lifetime appointment, since your work will be evaluated annually, nor is it a political vocation or a desire to be representative.
Thanks to their work, opportunities will arise for the city: for business, for knowledge as part of an innovative project, for exchange discovering predictions and trends, for radar detecting experts who serve as inspiration, for a laboratory functioning as a testing ground, for promotion being present at international or networking forums encouraging visitors and clients to discover the city.
AMVASSADOR(S) WITH V
To foster a sense of community, the Viladecans AmVassadors program has its own visual identity, centred on our initial and on the characteristic features of the city: such as will, courage or a good neighbourhood.
The image of AmVassadors is inclusive, modern and is aligned with the brand image of the city of Viladecans, it is inspired by the figure of the AmVassadors as professionals who collaborate to place our city on the map worldwide, enhancing the international dimension of the programme.
TWO MEETINGS AND A REPORT
In the territory of the actions, two annual meetings will be organized in unusual places in Viladecans to stimulate dialogue between the Mayor of the city, the City Council and the ambassadors. The intention is to keep them up to date on current events in Viladecans and make them part of the city's strategy. The particular and constant contacts that are necessary to take advantage of the opportunities that arise will also be maintained.
