The city brand is a reference on the identity of a municipality, in this case viladecans. They are the traits or characteristics that differentiate it from the rest.
It encapsulates the qualities that make up the city's value: relational, cultural, social and economic. Functions as a way to:
- Transmit the story of the city
- Explain the way of life of the city
The city brand is a feeling.
We are all part of the city. We need a brand that represents us all and that highlights our pride in our city. And at the same time, we need a brand that makes us recognisable and competitive both in our region and around the world.
Let us explain why:
- Because we are not yet the Viladecans we want to be. We need our citizens and our businesses to endorse us. We will be more attractive to talent, business, investment and tourism.
- Because we want to show the city's lifestyle or the "Viladecans experience" and make a difference with respect to other cities in the metropolitan area of barcelona.
- Because we need to connect with young people especially and root them in the city.
- To convey the city's vision: ambition, dynamism, progress, excellence, non-conformism.
- To unite our citizens and cultivate and nurture the pride of being "from Viladecans". This will push us to defend who we are and to be proud of what we have achieved despite the starting conditions.
- Because if the city is revalued, the heritage of the people will be as well, and the city brand is a tool to help us to give more value to the assets of the city.
Over the last few years we have communicated a very functional approach to the city: cleaning, furniture or organic waste collection, citizenship. It is time to move and convey "this can only be experienced in Viladecans." we need to simplify the message and concentrate on one thing only.
Nobody has made it easy for us in Viladecans. Because, among other things, living next to a large metropolis like Barcelona is not easy. In fact, what is easy is to be drowned under its great power. Making us just another neighbourhood on the periphery.
But in the soul of Viladecans there lies a non-conformist and fighting spirit. Entrepreneurial and imaginative. With ambition and hope. It is this spirit that has made it possible for us to now have the services, infrastructure and opportunities that only large cities have. And for the city to be a pioneer on many initiatives.
We cannot forget that we not only compete with cities around us, but with projects such as vilawatt, we are competing with big global powers to become a leading municipality in the realm of innovation.
The V of Viladecans is now a wink.
The smile is emphasized to associate viladecans with positive emotions. It reinforces the commitment, complicity, charisma and identity of the population.
The slogan of the city brand wants to convey the duality of our municipality.
Town life.
People and how they coexist is the essence of the town of Viladecans. We know each other, we are neighbours, schoolmates, workmates and team mates.
We share our day-to-day, in our schools, in companies, in our green areas and in our streets.
City living
But we also have an entrepreneurial and non-conformist spirit: this is the character of Viladecans. Viladecans is also a city. A city of progress, opportunities, services, realities and projects, with notable economic development.
Town life, city living
Viladecans offers to its citizens a place to grow their projects and their lives. Viladecans has a small town's spirit, but city services.
Viladecans loves Education with a capital E, education that takes into account all people, of all ages. Viladecans prioritizes education and all the city stakeholders are involved.
Networking among teachers and students allows us to get to know each and every one of them. It helps us share knowledge and also helps us form a community, a town.
But education also helps us to be a city.
We are a city because of our high educational results and a series of projects that are not only recognized in Europe, but are in the interest of neighbouring municipalities because we help them set up similar projects. We have supported education with technology, but we have also learned there are multiple intelligences in the classroom.
Viladecans is the ideal place to take care of our physical, mental and social health. It has all the ingredients for a healthy lifestyle.
The people of Viladecans are active and healthy. We travel from one end of the city to the other through 29 km of cycling paths; every weekend we fill the squares and parks of the city with activities, and there are a growing number of people who uses sports facilities and installations.
What's more, we also take care of ourselves bringing the best products to our tables. Viladecans has 580 hectares of Agrarian Park, which translates into high quality garden-fresh and 0km products.
A city that is responsible with energy. We live in the present and work for the future, energy moves us, moves people, industry and businesses.
We are responsible energy because we believe energy is a right and we want to eradicate energy poverty. Because we have a commitment to the environment, and because we want our businesses and merchants to have energy at a good and stable price, from our energy operator.
All this will be achieved with the launch of Vilawatt, the new Viladecans energy company that offers services in electricity and gas supply, training in energy culture, engineering and investment. A space for citizens to learn to manage their energy responsibly and have the necessary assistance to get set up and start on the path to energy transition from home.
In Viladecans, we are a city. We are medium, small and large businesses; both innovative and traditional. We are workers. We are the people we accompany in the creation of their projects.
We are also a community because we accompany and offer the possibility for our citizens to improve their jobs, or to find new employment. We work closely with businesses, which create jobs, and we are aware of their needs to help them grow and consolidate.
The city is full of opportunities and to take advantage of them we have to walk hand in hand with everyone.
FAQs
Everyone can use the brand.
We all make the city. With the organizations, companies, schools, shops, the City Council ... and, therefore, the brand as well. The brand represents us all. It is the value of the city and, therefore, we must make it ours, of all the people of Villadecans.
For these reasons, you do not have to ask for permission to use it. You just have to respect the colours and compositions in order to continue to maintain it as a common thread and template.
The colour of the City Brand is dark pink.
- Orange is for #education
- Green, for #healthandsport
- Yellow, for #responsibleenergy
- Blue for #businessandemloyment
In cases where this colour register cannot be applied, you can use the three following colours in the default colour palette:
- Black to 50% 9c9e9f
- Black to 80% 58585a
- Purple - A20067
The colours may be used in positive or negative, that is, they may constitute either the colour of the background or the letters and symbols. This use must always be respected: the colours may not be mixed up.
The brand may also be used in black and white, both in positive and negative. You can find all the information necessary to correctly apply the chromatic range in the City Brand Manual.
